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Videos can be played from the embedded link without the users having to leave the newsfeed. The title of a video, link, or other form of media conveys the purpose and immediately offers something of value to users and is more likely to be perceived as informational, rather than intended to benefit the company in some way.įacebook automatically converts most external links included in posts to an embedded format. Offers something of value: Users don't have to read through a post and decipher the purpose with embedded content.Stands out: With a sea of content to sift through, embedded content helps a post stand out to users in their news feed.Utilizing embedded content to integrate other media into posts is effective for two primary reasons: Why embedding content increases engagementĮmbedded content includes but is not limited to blog posts, articles, images, video. A study by Social Media Examiner showed that images increase interaction rates to 87% on Facebook posts and 35% on Twitter. Embedded content appears as part of a post and supplies a visual element that encourages increased click through and engagement.Įmbedding external content is an effective way to increase engagement with social media posts.

What is embedding and when to do it on Facebook and Twitterĭefinition: Embedding refers to the integration of links, images, videos, gifs and other content into social media posts or other web media. What is embedding and when to do it on Facebook and Twitter.